Implementation Step 7: Submit Recommendations for Action by Top Management
The working group has completed the important planning tasks and must now submit the results and conclusions to those who will make the decision on whether to proceed further. Top management, at this step, will primarily be determining if an investment will be made in this area. As a result, the plan will not only be considered on the basis of its merits for solving the particular problems identified in this emphasis area (say, vis-à-vis other approaches that could be taken to deal with the specific problems identified), but also its relative value in relation to investments in other aspects of the road safety program.
This aspect of the process involves using the best available communication skills to adequately inform top management. The degree of effort and extent of use of media should be proportionate to the size and complexity of the problem being addresses, as well as the degree to which there is competition for funds.
The material that is submitted should receive careful review by those with knowledge in report design and layout. In addition, today’s technology allows for the development of automated presentations, using animation and multimedia in a cost-effective manner. Therefore, programs involving significant investments, which are competing strongly for implementation resources, should be backed by such supplementary means for communicating efficiently and effectively with top management.